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Finalists Announced Book Tickets

“Entering the awards was such a great experience for us. The virtual judging and ceremony was just as thrilling as if we had been there in person. We were impressed with the high calibre of the judges, and prior to the event, the organisers were so supportive with any questions we had.”

Dr Paul Phillips CBE, Principal, Weston College


Welcome to the first edition of the European Customer Experience Awards!

Brought to you by Awards International, ECXA™ celebrates the inspiring efforts of CX professionals across Europe - and gives you the chance to get meaningful recognition for your work.

These Awards champion the incredible CX innovations that have enabled businesses to survive and thrive in uncertain times. The pandemic has disrupted every organisation in some way, but the creativity, dedication and teamwork of CX professionals has been nothing short of remarkable! Honouring these achievements is what ECXA™ is all about.

But this is much more than just a competition! It's about sharing knowledge and insights within the CX community, networking with Europe's most influential customer experience practitioners, and having an unforgettable shared experience with your team.

And it's a truly global movement! Awards International has been leading the charge on CX since 2010. In that time, we've had the honour of connecting participants, partners and judges from all over the world, giving them the chance to compete for the highest accolades in the CX world - and learn something valuable along the way. Now it's time for Europe to shine!

ECXA™ will take place Live Online on June 16, 2022. We've carefully crafted a series of 25 categories that recognise the full spectrum of CX achievements. Take a look for yourself and decide which ones best describe your journey!

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“Not only was the event entertaining, it also provided an excellent opportunity to learn about CX efforts in a wide range of activities from an interesting mix of organisations.”

Jan Rozendaal, Managing Consultant, Looyint

Fairest Awards

  • Every category has at least 5 judges
  • Every entry is scored at least 10 times
  • Entries are assessed for at least 7.5 hours
  • All finalists receive a detailed feedback report

In recognition of Awards International’s fairness-first approach, our existing CX awards programmes have been accredited as Ethical Awards Schemes by the Independent Awards Standards Council, andwe are holders of their coveted “Outstanding” Gold Trust Mark.

Entrants can have confidence in our thorough selection process, the independence and transparency of our judges, as well as the time they dedicate to scrutinise each entry in-depth. All scoring takes place on our Awards Manager software, which gives us full traceability and quality control.

We’re currently looking for passionate and enthusiastic professionals to join our judging panels – could this be you? Click below to find out more.

Apply to Judge
Meet the Judges

“We heard great insights, presentations, and stories in our category. Many thanks to my fellow judges and a very special thanks to Ian Golding and the Awards International Dream Team for the amazing organizing.”

Laith Al-Alami, Trainer, Institute of Banking Studies - Jordan

How to Enter

Entering the Awards is incredibly easy: in just two easy steps, your awards journey can start!


Choose your category
Look through the 25 categories and decide which one(s) work best for you. You can enter as many categories as you like. You can also submit the same initiative into multiple categories, if it's relevant.


Submit your entry form
This is your chance to impress the judges and get shortlisted! Carefully read through the scoring criteria and make sure to address all the key points. Our judges are looking for tangible evidence of how your CX initiative has led to commercial success - so show them the proof!

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What happens next?

Await the announcement of the finalists
Once the shortlisting process is complete, we'll announce the finalists on March 14, 2022.

Book your place at the Awards Finals, held on June 16
Shortlisted companies progress to the Awards Finals. At the Live Online event, finalists deliver a 30-minute presentation to the judging panel that brings their initiative to life. This pitch counts for 50% of your score, and is combined with your written submission score for a final total.

Enjoy the Awards Ceremony!
Later that same day, we'll enjoy the Awards Ceremony, featuring a keynote speaker, networking shuffle - and, of course, the announcement of the winners!

For more information on the entry process, and for answers to any other questions, please contact Kristina, your dedicated Awards Consultant, on +44 208 638 7570, or by emailing kristina@awardsinternational.com

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“What a fabulous experience this was, with so many CX professionals in one place! How can one leave without feeling even more motivated about putting customers at the heart of your business? The effort and passion in those presentations was outstanding.”

Emma Sutton, Senior Customer Director EMEA, Oracle

Advancing CX

Over the last 12 years, since starting our first CX Awards in the UK, Awards International has made a significant contribution to raising the profile of customer experience around the world.

The International CXA® has been celebrated annually in Amsterdam since 2018. Since 2016, we've been celebrating Gulf CXA® in Dubai. And in 2020 we launched Turkey CXA®. In the UK, we also run the Employee Experience Awards,(EXA®) and the Digital Experience Awards (DXA®).

Through these events, Awards International is proud to spread the word about employee and customer experience excellence to a global audience.

We're also proud to be partnered with the Institute for Customer Experience Management (i-CEM) for these Awards. As a network of know-how carriers and technology providers in the field of innovative customer relationship management, they share our desire to bring customer experience professionals together and offer complete solution packages to help you unlock your CX potential.

And in 2020, we were delighted that CXPA decided to join with us as our Global Partner in Advancing CX.

“Awards International and CXPA share a passion in advancing the discipline of Customer Experience by spotlighting success stories and encouraging continual improvement.”

Greg Melia, CAE, CEO CXPA.

This year, we released CX Voices 2021 - research into the state of CX during the pandemic in partnership with Ipsos Mori and CXM®. This report shows how the C-Suite increasingly acknowledges CX as the essential brand differentiator in global business.

We also produce the CXInspired® report each year in partnership with European Customer Consultancy, benchmarking different initiatives from around the world using a unique CX maturity model.

These Awards are at the vanguard of the worldwide CX movement - getting involved means joining a global community. And of course, if you win at ECXA™, you'll automatically be shortlisted for the International Customer Experience Awards!

Networking Opportunities

By entering ECXA™, you'll have the opportunity to network with a wide range of CX professionals.

Our Awards Manager app makes this incredibly easy! At the Awards Finals and Ceremony, you can:

  • Swipe through different profiles
  • Match with fellow professionals
  • Arrange discussions at a time when you're both free
  • Forge new connections!

Sponsor the Awards

The CX landscape is going through unprecedented changes; as we move forward, successful organisations will be the ones who position themselves at the forefront of CX best practice. Sponsoring these Awards is the perfect way to do that!

As a sponsor or partner, you'll align your company with the highest standards in customer experience and get serious exposure for your brand. We have a range of options available to suit every budget - take a look at our brochure and decide what works best for you.

Download Sponsorship Brochure